1. What was the inspiration
Co-founders Dan Sossaman and Dave
Richman saw an opportunity to merge their passion for philanthropy
and technology in late 2010 after seeing more and more people going
online to create fund drives, make donations, and build communities
around the desire to "do good." Inspired by the success of
companies like Crowdrise, StartSomeGood, and Kickstarter, Dan and
Dave introduced a new twist: They elevated the importance of the
supplier in the
equation, challenging the notion that donors and non-profits should
be satisfied with anything less than giving or receiving
high-quality goods. With this approach, GiveToBenefit will succeed
based on the idea that there is an opportunity to go beyond "doing
good," to "doing better."
2. How does GiveToBenefit plan
to make money?
Our income comes from charging the
supplier a marketing fee. GiveToBenefit has submitted US
Provisional Patent Application No. 61/657,338 to patent this novel
approach. Unlike other sites we do not charge a fee to the
Non-Profit for our service.
3. Do you have any success
stories to date?
Our first online funding project was
completed in July 2012: The Philadelphia Orchard Project used
GiveToBenefit to raise $1,000 to buy commercial-grade tools from
supplier Shemin Nurseries. Philadelphia Orchard Project then used
the tools to work with the students at University High School Urban
Garden in West Philadelphia, who then sell the produce from the
garden at local farmers markets and donate some to emergency food
4. Is GiveToBenefit licensed
Yes, we are licensed in the State of
Pennsylvania to collect funds on behalf of non-profits, and we have
a bond for performing these activities.
5. How do you find
We believe there are a number of
manufacturers of wonderful products who don't always have the time
or resources to work with non-profit organizations, so we make that
connection for them. These brands are not necessarily leaders in
their categories, but they are looking for ways to gain exposure -
and incremental sales - for their high-quality offerings. After a
non-profit organization expresses a need for something, we research
companies who might be a good match.
6. What is the supplier
The fee we receive from the supplier
is based on the available margin of the item they supply. The fee
is a negotiated amount that varies from project to project.
7. How do you identify
non-profit organizations to work with?
In general, we look for non-profits
who don't have the financial or human resources to do their own
fundraising and who can benefit from the high-quality goods our
suppliers provide. Currently we focus on what we call the "Mission
Areas" of the Arts, Environment, and Human Services. In some cases,
NPOs will contact us to see if there's a good fit; in other cases,
we will reach out to NPOs we think we can help.
8. Are there specific
requirements for a non-profit to participate?
Yes, a non-profit must be a 501c3 in
good standing. The organization also must provide documentation
explaining its charitable intent, as well as its IRS ruling
9. Do you charge a fee to the
No, we do not charge a fee to the
non-profit. All we ask is that they work closely with us to make
their campaign a success.
10. How does your crowdfunding
We create online campaigns that are
designed to encourage individuals to pledge money towards helping a
non-profit purchase a predefined item from a supplier. Once the
amount required to purchase the item is reached, the supplier
receives their payment for the item and the item is delivered to
11. How will you attract
donors to your site?
The topic of social good, by its very
nature, evokes strong emotions and spurs passionate people to
participate. We are counting on social media and viral marketing to
motivate donors not only to give to projects on givetobenefit.com,
but also to build awareness for their favorite causes.
12. Do you charge a fee to the
No, we do not charge a fee to the
13. Is there a minimum pledge
Yes, the minimum pledge per credit
card transaction is $10. Donors may pledge multiple times per
14. Is there a maximum pledge
Yes, the maximum pledge per credit
card transaction is $500. Donors may pledge multiple times per
15. Can a pledge be
No, once a donor pledges there can be
16. What happens if a project
doesn't meet its goal?
If a project does not fully fund, all
pledges - less credit card processing fees - are refunded.
17. How long does a typical
project take to fund?
It really depends on the nature of the
project and the interest and participation of the donors. Since we
feature mostly goods with a high dollar value, our projects can
take several months to fund.