What was the inspiration for GiveToBenefit?
Co-founders Dan Sossaman and Dave
Richman saw an opportunity to merge their passion for philanthropy
and technology in late 2010 after seeing more and more people going
online to create fund drives, make donations, and build communities
around the desire to "do good." Inspired by the success of
companies like Crowdrise, StartSomeGood, and Kickstarter, Dan and
Dave introduced a new twist: They elevated the importance of the
supplier in the equation, challenging the notion that donors and
non-profits should be satisfied with anything less than receiving
high-quality goods at preferrred prices. With this approach,
GiveToBenefit will succeed based on the idea that there is an
opportunity to go beyond "doing good," to "doing better."
does GiveToBenefit plan to make money?
Our income comes from charging the
merchant a marketing fee. GiveToBenefit has submitted US
Provisional Patent Application No. 13/911546 to patent this novel
approach. Unlike other sites we do not charge a fee to the
Non-Profit for our service.
What is your first success story?
Our first online funding project was
completed in July 2012: The Philadelphia Orchard Project used
GiveToBenefit to raise $1,000 to buy commercial-grade tools from
merchant Shemin Nurseries. Philadelphia Orchard Project then used
the tools to work with the students at University High School Urban
Garden in West Philadelphia, who then sell the produce from the
garden at local farmers markets and donate some to emergency food
GiveToBenefit licensed and bonded?
For fundraising projects where
GiveToBenefit is acting as a professional solicitor, we are
licensed in the State of Pennsylvania to collect funds on behalf of
non-profits, and we have a bond for performing these
do you find merchants?
We believe there are a number of
manufacturers of wonderful products who don't always have the time
or resources to work with non-profit organizations, so we make that
connection for them. These brands are not necessarily leaders in
their categories, but they are looking for ways to gain exposure -
and incremental sales - for their high-quality offerings. After a
non-profit organization expresses a need for something, we research
companies who might be a good match.
What is the merchant marketing fee?
The fee we receive from the merchant
is based on the available margin of the item they supply. The fee
is a negotiated amount that varies from project to project.
do you identify non-profit organizations to work with?
Any Charitable Non-Profit Organization
may work with GiveToBenefit. An interested organization should fill
out the contact form on our non-profit information page.
there specific requirements for a non-profit to
Yes, a non-profit must be a 501c3 in
you charge a fee to the non-profit?
No, we do not charge a fee to the
non-profit. All we ask is that they work hard to make their
campaign a success.
How does your crowdfunding process work?
We create online campaigns that are
designed to encourage individuals to pledge money towards helping a
non-profit purchase goods or services from a merchant. Once the
fundraising period is completed, the merchant receives their
payment and coordinates delivery to the non-profit.
How will you attract donors to your site?
The topic of social good, by its very
nature, evokes strong emotions and spurs passionate people to
participate. We are counting on social media and viral marketing to
motivate donors not only to give to projects on givetobenefit.com,
but also to build awareness for their favorite causes.
you charge a fee to the donor?
No, we do not charge a fee to the
there a minimum pledge amount?
Yes, the minimum pledge per credit
card transaction is $10. Donors may pledge multiple times per
there a maximum pledge amount?
Yes, the maximum pledge per credit
card transaction is $500. Donors may pledge multiple times per
Can a pledge be refunded?
Yes, refunds are available within 10
days after the Project Completion date.
What happens if a project doesn't meet its goal?
If a project does not meet it's goal
the non-profit may use whatever amount has been collected to
purchase goods or services from the merchant(s) they selected at
the start of the campaign.